As with other tangible consumables-think Air Force 1s or those claw hair clips-there is a tendency among young adults towards homogeneity, especially when the financial means are present, and thus here we are. It seems like everyone we know has a Mac, but everyone we know here constitutes a very small, very privileged subset of humanity. Computers die and new ones are purchased, implicit social pressure is placed on students or the new Mac is out with USB ports again, and it just looks really sexy in those sleek advertisements. It seems every day the percentage of Apple-users increases, despite Mac OS holding only 15% of the world market share ( iOS is higher, but still not the majority). Write the first draft of this column on an iPad with an Apple Pencil. Be added to a text chat of 10 people and still have blue bubbles.
Swipe into your dorm, or pay for your food at WU, via Apple Watch. Walk into any lecture hall here, and you’ll see what a fellow columnist described as a “ sea of Macs.” Work out in Wilson gym, and more people than not are sporting some generation of AirPods.
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